From pretty-boy masked heroes to pretty-boy Schedulers to pretty-boy… ramyun purveyors? The poster boy for the “kkot-minam” (flower boy) generation, Jung Il-woo, has signed on to a new drama called Flower Boy Ramyun Shop, which will air on tvN following Birdie Buddy.

Flower Boy Ramyun Shop (a working title) is the first drama in tvN’s planned “Oh Boy” series, which plays with the trendy drama format and features a star-studded lineup of flower boy leading men. The strategy is to make a direct play for the young market, and create an Oh Boy brand that opens the door for other related products and enterprises.

The Oh Boy series includes a reality/audition program, with the intention of being a long-running brand. Oh Boy Audition plans to premiere in October with seven episodes, scoping out the new generation of pretty boy leading men. The winner of that series wins a role in the second drama in the Oh Boy series, Flower Boy Attack Band.

Then at the end of October, Flower Boy Ramyun Boy will premiere, broadcasting on Mondays and Tuesdays. Jung Il-woo will play Cha Chi-soo, a conceited chado-nam (cold city man) from a wealthy family. He’s confident and chic, but also has a hidden pure side underneath it all. Aw, he’s a teddy bear hiding in asshole’s clothing. He’s the son to the country’s biggest food product conglomerate (think Nongshim, or Lotte).

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